Sodium Fluoride 0.24%
One ingredient to rule them all. The tried and true warrior. Tested, researched, clinically proven to prevent cavities.
Soothes and moisturizes. It is a colorless, odorless, viscous liquid that is sweet-tasting and non-toxic.
Sorbitol helps to keep your toothpaste soft, smooth and a tiny bit sweet. But unlike sugar, it won’t be a rotter for your enamel!
Aqua, melted ice, dihydrogen monoxide. You know the thing.
Our Dental Pros demand it be included in every paste we launch because of its power to starve out bad bacteria & neutralize mouth pH. It kicks butt!
Polishes and cleans, aiding in the removal of plaque and food particles and stains.
Sodium Cocoyl Glutamate
A vegetable-based surfactant (that’s a foam booster!) derived from coconut/palm kernel oil and glucose from corn.
Natural Marshmallow Flavor
Sweet, but not too sweet. Marshmallowy ooey-gooey goodness, but while you brush your teeth.
A common natural mineral found in limestone, eggshells, and pearls that gently polishes away plaque and stains from your pearly whites.
Derived from coconut oil, this foaming ingredient also helps to emulsify and maintain the consistency of the paste.
A mineral-based, white pigment. This helps make the color of your toothpaste beautifully white without using synthetic or artificial dyes.
A thickening agent derived from plants. We like plants.
Stevia Rebaudiana Leaf Extract
A plant extract with a very long name! Nicknamed Stevia. Stevia is actually way sweeter than sugar but has none of the cavity-causing effects.
A preservative with powerful antimicrobial properties. Toothpastes include preservatives to prevent bad microbes from contaminating the tube, yuck.
Vanilla Planifolia Fruit Extract
Mmmm... Vanilla. And not the artificial kind. Did you know vanilla bean is chock full of antioxidants?!!!
A weak, plant-derived acid (made by fermenting certain carbohydrates...phwoar, too much science). It’s used to adjust pH & stabilize our toothpaste!
Mentha Piperita (Peppermint) Oil
Derived from essential oil.