Sodium Fluoride 0.24%
One ingredient to rule them all. The tried and true warrior. Tested, researched, clinically proven to prevent cavities.
Soothes and moisturizes. It is a colorless, odorless, viscous liquid that is sweet-tasting and non-toxic.
Helps hold the toothpaste together. It's also a sweetening agent that won’t cause cavities, obviously.
Aqua, melted ice, dihydrogen monoxide. You know the thing.
Polishes and cleans, aiding in the removal of plaque and food particles and stains.
Starves plaque-producing bacteria. It sweetens but doesn’t break down the way sugar does. Xylitol also promotes a neutral pH level in the mouth.
A common natural mineral found in limestone, eggshells, and pearls that gently polishes away plaque and stains from your pearly whites.
Natural Bubble Gum Flavour
Makes your toothpaste taste like you’re eating candy! Who doesn’t love that?
Natural Watermelon Flavour
Flavors are nuanced (have your adult explain that word!). Our bubblegum flavor gets a juicy burst from adding in a bit of watermelon flavor.
Derived from coconut oil, this foaming ingredient also helps to emulsify and maintain the consistency of the paste.
Stevia Rebaudiana Leaf Extract
A sweetener, but that good, all-natural kind.
A thickening agent derived from plants. We like plants.
A preservative with powerful antimicrobial properties. Toothpaste includes preservatives to prevent bad microbes from contaminating the tube, yuck.
A weak, plant-derived acid (made by fermenting certain carbohydrates...phwoar, too much science). It’s used to adjust pH & stabilize our toothpaste!
Hydrolyzed Red Gardenia Extract
See that pinkish tint that makes your paste look like actual bubblegum, that's this guy! A flower extract! Mind blown!