Soothes and moisturizes. It is a colorless, odorless, viscous liquid that is sweet-tasting and non-toxic.
Helps hold the toothpaste together. It's also a sweetening agent that won’t cause cavities, obviously.
Polishes and cleans, aiding in the removal of plaque and food particles and stains.
Aqua, melted ice, dihydrogen monoxide. You know the thing.
Starves plaque producing bacteria. It sweetens but doesn’t break down the way sugar does. Xylitol also promotes a neutral pH level in the mouth.
Derived from coconut oil, this foaming ingredient also helps to emulsify and maintain consistency of the paste.
Mentha Piperita (Peppermint) Oil
Derived from essential oil.
A thickening agent derived from plants. We like plants.
Stevia Rebaudiana Leaf/Stem Extract
A sweetener, but that good, all-natural kind.
Mentha Arvensis (Cornmint) Leaf Oil
AKA Wild mint.
Mentha Spicata (Spearmint) Leaf Oil
Bringer of fresh breath and delightful minty goodness.
Sodium Fluoride 0.243%
One ingredient to rule them all. The tried and true warrior. Tested, researched, clinically proven to prevent cavities.